Customer reviews, in any business, provide feedback (positive or negative) on a product or service bought or experienced by the reviewer. A guest review of a vacation rental stay can act as social proof of why a future guest should also go ahead and press the “book now’” button.
There’s no question that reviews are a vital part of the vacation rental booking process, as authentic reviews reassure potential guests, validate their choices and help to convert browsers into bookers. According to a report by the Spiegel Research Centre, nearly 95% of shoppers read online reviews before making a purchase and displaying reviews can increase buyer conversion by 270% — we all value what other people have to say as we are all critics in our own right.
StayATL is a full service property management and vacation rental management company with a focus on flexible living. Our seasoned property management team handles all aspects of the business including, but not limited to, bookkeeping, design, preventative and emergency maintenance, light renovations and guest communication. Our property management service fees start as low as 10%.