STAYATL StayATL was founded by Atlanta transplant Ryan Toth. In 2010, Ryan relocated from Toledo, Ohio to Atlanta, Georgia for a position in medical device sales and management after obtaining his bachelor’s degree in Business Marketing from Toledo University. Running his own business is always something Ryan aspired to do.
After a few years in Atlanta working diligently to save for that very purpose, Ryan invested in a condo in the thriving urban center of Downtown Atlanta. Ryan’s decision to transition from medical sales and management and to invest in a rental property was influenced by the fact that his brother was also in the process of relocating to Atlanta. At one point, they considered the rental property to be a place his brother might stay when he was home and not traveling for work.
With an eye towards a steady revenue stream, Ryan purchased a condo that allowed subleasing to generate additional revenue while it was unoccupied. The condo was in a highly desirable building, but in Ryan’s mind, needed some updates to be marketable. He set out to complete a total renovation. Being new to the world of property rental and management, Ryan oversaw the entire renovation himself, even completing most of the work on his nights and weekends, with the help of his then girlfriend, now wife, Alex. Ryan’s goal was to position the property to be successful on platforms, such as Airbnb by drawing guests to the property for multiple reasons—location and aesthetics. This strategy worked so well that he decided to dedicate the condo entirely to short-term rentals.
Within the same year, Ryan expanded his real estate footprint in the same building and purchased an additional two condos. He applied the same goal of marketing both the location and aesthetics, giving both of these condos a similar face-lift. Ryan’s success did not go unnoticed by other owners in the building who requested that he manage their condos on short-term rental platforms, like Airbnb, too. By 2018, Ryan was managing five units in the same building.
Ryan recognized that property management was becoming more of a full-time job than his medical sales and management. It grew into something that he needed to dedicate more time to than just his nights and weekends. In 2019, he transitioned from just a guy owning a couple of condos to a full service property management company, and StayATL was born.
By the end of 2019, StayATL was managing 20 units, and by the end of 2020, their growth was threefold—overseeing and managing over 60 units in the Atlanta market. Ryan had expanded his portfolio from Downtown Atlanta to also include properties in Midtown and South Buckhead. StayATL is one of the few management companies in Atlanta that survived and thrived during the pandemic by effectively applying intentional marketing strategies and dynamic pricing formulas to capture high occupancy.
Since 2019, StayATL has worked directly with Urban Landings, a prominent developer in Atlanta who has a portfolio with over $370 million in assets. He was contracted to manage many of their assets in the Atlanta market. As part of the agreement, StayATL offers flexible living for some of the Urban Landings portfolio, while also consulting on renovations and design.
Today, StayATL is a full-service property management company specializing in short-term, long-term, and flexible living rentals in Atlanta, Georgia. Ryan has amassed a team to keep up with StayATL’s operations, including his own cleaning staff, preventative maintenance and interior design, renovation, and management consultants and team members. Additionally, one of StayATL’s greatest strengths is their uniquely curated accounting platform and management. Ryan has an entire department dedicating to handling all aspects of financial management for properties on behalf of their owners. This allows them to easily keep up with revenue, expenses, and other metrics of success on a monthly basis in order to tailor marketing strategies for the highest return on investment at the individual property level.
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2017
1 unit under management
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2018
5 units under management
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2019
January – 10 units under management
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2019
December – 20 units under management
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2019
Ryan forms StayATL
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2019
Urban Landings contracts with StayATL to manage units in their portfolio
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2020
June: 40 units under management
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2020
December: 60 units under management
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2022
63 units under management and growing
We really enjoyed our stay at Ryan’s place. The location…
StayATL is a full service property management and vacation rental management company with a focus on flexible living. Our seasoned property management team handles all aspects of the business including, but not limited to, bookkeeping, design, preventative and emergency maintenance, light renovations and guest communication. Our property management service fees start as low as 10%.
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